Services

Communications

The call for greener products and sustainable services is growing steadily. Opportunities abound for far-sighted companies and responsible marketers.

We help you to:

• Develop marketing strategies and campaigns to promote products and services to customers, staff and suppliers. This includes concepts, creative, production and media planning.
  
  
• Assist with internal and external communications to build momentum and publicize your greening progress and achievements
  
  
• Consult on product innovation to extend your range and grow your sales.
  

Communicating sustainability is about being open and credible and able to 'walk your talk'. We provide training and mentorship to help you on your way.


Green business mentoring

Using the Business Day-Nedbank 'Greening your Business' e-learning course we developed as a basis, we will provide support as you move forward on your environmental sustainability journey to help you:

• Build your company's business case for sustainability to gain staff acceptance and management endorsement.
  
  
• Measure your company's eco-footprint and set reduction targets.
  
  
• Help you reduce costs and increase eco-efficiencies in energy, water, materials use and wastage through sustainable systems and behaviour.
  
  
• Facilitate implementation campaigns that inspire and motivate staff.
  
  
• Report to internal and external stakeholders on achievements and milestones on your journey.
  
  

Social marketing

Many government departments, conservation organisations and corporate social responsibility programmes want to encourage sustainable behavior change in communities. We will:

• Design and implement public education and awareness campaigns.
  
  
• Manage public participation and community events.
  
  
• Create and distribute effective marketing and promotional materials.
  
  
• Publicise progress and achievements to the community and media.
  
  

Our approach has helped raise recycling participation rates to 80% of households in suburbs where we are working as part of the City of Cape Town's Think Twice kerbside collections programme.